Services

For brands refining their story or entering new markets

• Brand audits and competitive analysis

• Core messaging frameworks and value propositions

• Brand architecture and naming hierarchy

• Repositioning or rebranding strategy

• Executive or founder-led storytelling

Turning research into direction and inspiration

• Brief writing for creative, content, or media teams

• Cultural, consumer, and competitive research & synthesis

• Translating research into insight-driven strategy

• Strategic narratives and thematic territories

• Audience and persona development

• Customer segmentation and journey mapping

• Cultural, consumer, and competitive trend POVs/thought leadership

• Brief review/coaching for strategy and account teams

For teams that need structure, clarity, and scale in content

• Integrated campaign strategy and frameworks across paid, owned, and/or earned media

• Content ecosystem design and editorial planning

• Channel-specific messaging and creative guidance

• Social and influencer strategy

• Asset gap analysis and optimization

• Writing and editing

For brands that want to elevate execution without losing sight of strategy

• Campaign narrative and brief development

• Customer segmentation and journey mapping

• Strategic oversight for in-house creative and media teams or agency partners

• Strategic review & feedback loops

• Cross-channel planning & optimization (paid, owned, earned; traditional, digital, social, influencer)

• Channel messaging strategy

• Go-to-market roadmaps

• Pre- and post-launch marketing playbooks

• Client relationship management

• Agency & vendor management

For new products, seasonal campaigns, or rebrands

• Pre-launch positioning and GTM strategy

• Customer segmentation and journey mapping

• Channel planning and messaging hierarchy

• Launch planning and KPI frameworks

• A/B test development

• Cross-functional alignment workshops

For brands that want to scale authentic partnerships

• Program design and tiering strategy

• Partner/Creator/Influencer briefing and content review systems

• Partner selection, contracting, and management

• Social-first activation plans and campaign content

• Performance review and optimization

For retail, media, or lead gen teams driving growth through content

• Creation of toolkits and marketing materials

• Sales narrative and pitch deck development

• Partner playbooks and GTM alignment

• B2B content strategy for lead gen and education

• Thought leadership and editorial POVs

For agencies or brands who need a senior lead to manage clients, agencies, and/or vendors. I will guide strategy and keep work on track.

• Senior-level account or client leadership

• Project scoping, resourcing, and timeline development

• Strategic oversight across workstreams and disciplines

• Marketing and creative operations consulting

• Client communication, presentations, and expectation-setting

• Facilitation of cross-functional or integrated agency collaboration

• Intake and triage of briefs, requests, and feedback

• Internal and external team management and mentorship

• QA of deliverables to ensure strategic and creative alignment

For teams who need senior marketing expertise, without hiring full-time

I serve as an embedded leader or strategic advisor, filling key gaps and driving forward momentum.

Roles I often fill include:

• Interim or Fractional Head of Strategy

• VP of Marketing or Brand

• Brand Strategy Director or Group Strategy Lead

• Content Strategy Director

• Comms Planning Director

• Senior Account Director

• Marketing Consultant

• Strategic Partner for Founders & CMOs

Support may include:

• Team leadership and coaching

• Department/organization structure and planning

• Process development

• Cross-functional alignment and brief development

• Departmental roadmapping and prioritization

• Agency RFP development, pitch management, and onboarding

• Leadership offsites and working sessions